Launch weekend · 15% off your first order · Code BEEKING

Earned.
Not given.

Every king started as the underdog. B KING is apparel for the ones who keep showing up and rise to greatness, on the mats and beyond.

  • Earned, not given

    The crown is a standard you hold yourself to, and a rise you earn one round at a time.

  • Built for the mats and beyond

    Soft, lightweight Bella+Canvas cotton in men's and women's cuts, made to train in and live in.

  • Printed just for you

    Every shirt is printed to order and shipped to your door. Free shipping on orders over $45.

Join the rise

Follow @bkingbrand on Instagram for new drops, launch deals and the underdogs wearing the crown. Tag us in your fit to get featured.